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Zillow doesn’t see itself as a real estate “vertical.” Instead it regards itself as a media company that creates advertising opportunities around what is arguably the most significant “life events” purchase: buying a home.

In that spirit the company is developing numerous interesting marketing vehicles aimed at consumers in all phases of home buying (and in the future home remodeling). One critical piece of that equation is getting a home loan or an equity line of credit. Enter the new Zillow Mortgage Marketplace.

Basically the site is a lead-gen tool for lenders, but without any fees. Lead-gen isn’t the business model; lenders can use the site for free. Zillow makes money on ads that will be served to consumers visiting the various pages of the Mortgage Marketplace. If the site is successful with the new offering it will put pressure on conventional lead-gen sites for lenders such as LendingTree, among others.
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Tags: mortgage, real estate

This entry was posted on Thursday, April 3rd, 2008 at 2:28 pm and is filed under Mortgage News, Real Estate News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.